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Take control of your media buying

Add Pontiac to your marketing stack and gain transparency and improved margins on every buy

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Transparency, cookieless audience targeting, and next-gen optimization are all built in.

With Pontiac, you get:

  • A powerful proprietary Demand Side Platform with access to 100% of all programmatic inventory
  • Direct CTV access to the most premier inventory available
  • No minimum spend requirements. Sign up and get started with a credit card today!
  • Pontiac ART Cookieless audience research and segmentation tool
  • Integration with Trans Union for data targeting & Google Chrome Privacy Sandbox for Attribution reporting
  • The lowest platform fees on the market
Pontiac Intelligence offers a range of controls and reporting features:
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See your actual bid data, and adjust your buying aggressiveness based on the available inventory through the platform.
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Monitor delivery in real time to ensure proper pacing and performance throughout your campaign flight.
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View the transparency of the inventory you are purchasing to ensure you are meeting the quality and targeting requirements of your clients.
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Target and measure based on real world venue locations. Measure foot traffic attribution from your campaigns to quantify in person impact of ads.
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View the geographical distribution of your audience based on demographic, socioeconomic, and interest data to find the right audience and where they are populated.

Key Features

Read-Write API

Push and pull your data on your terms with our API

Bulk Actions

Upload and create in bulk with our tool. We make setting up complex campaigns quick and easy

Log Level Data

Data granularity on your terms. Download log level data from your campaigns

Foot Traffic Attribution

Track in-store visits and offline campaign effectiveness with granular precision

Dynamic Creatives

Dynamic creative capabilities are built into our platform, so your ads can be rich and customized to drive better performance

White Label

Want to offer your clients our capabilities? White label our platform to show the best tech under your brand name

For Maximum CTV Scale and Efficiencies

Our platform plugs directly into the top inventory sources, giving you more control

Pontiac has unmatched flexibility in reaching and optimizing against all major CTV inventory. You get targeting, transparency, and optimization that will beat out the competition and make your clients happy.

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ART Research and Discovery

We changed the game for cookieless audience targeting

ART unlocks rich insights on consumer trends and behaviors by leveraging the power of AI. We can understand where your audience is most dense, additional characteristics about your audience, and where best to reach them on CTV.

Talk with our team about how to get started!

Get Started with No Platform Minimums

Lower fees, better control, better performance. 

Get Started Today