ART: Audience Insights Reimagined

ART (Audience Research Tool) by Pontiac Intelligence is a powerful, cookieless solution built to help you discover the right audience for your brand using AI.

Tools for a cookieless future

Zip Codes

We utilize Census data to map demographics and socioeconomic data by each zip code across the US

Context Signals

We built a proprietary AI contextual engine to leverage browsing behavior as an indicator of interest and intent.

AI Engines

We implement multiple AI engines to build audience profiles and images to best understand the right audience.

AI Derived Profiles

Massive Scale

No cookies needed

ART by Pontiac is the solution for discovering new information about your target audience and how to reach them at scale. ART enables targeting on any platform, and can be implemented directly into the CTV market via the Pontiac Intelligence custom bidder.

Displayed here is an AI generated image of a crafts enthusiast and a map of where this profile indexes highest.

Granular Segmentation

Endless Configurations

Use our pre-built audience segments or build your own custom contextual profiles.

Get as granular as BMX and extreme sports enthusiasts, seen here, or as broad as parents of young children. ART offers endless configurations to find exactly the right audience characteristics for your brand.

ART Features

Unlimited Reports

Access unlimited reports to help you build the right audiences for all of your brand needs.

Zip Based Targeting

Identify where your audiences is most likely to reside and what regions are most in-target.

Channel Agnostic

Reach the target on any channel including CTV, display, mobile, social, and even OOH.

AI-Driven Insights

AI based throughout: from context insights to profiles to images.

Instant Availability

Activate immediately on Pontiac's CTV bidder for scale, cost efficiency, and transparency.

Support Levels

Whatever your needs, we offer self, guided, and managed service to help you succeed, whatever your needs.

We'd Love to provide you with a

Free Audience Report

Provide your contact info and your target audience details and we will generate a customer report for your brand.

No strings attached - just a view into what's possible in a post-cookie world!

Submit your request

We will not share your information or your audience profile with any parties. By submitting a request, you understand that you are opting into receiving more information from Pontiac Intelligence.

ART: Built for the cookieless future

Don't sit back and wait for cookies to go away. Talk with our founder, Keith Gooberman, about how we can help you migrate your business to a cookieless, AI-driven solution.